Monday, January 25, 2010

Web Marketing


These are my thoughts after reading a blog-friend, Veera’s post on his external site about adsense .

Google Adsense and other similar intelligent internet advertising programs process and analyze the content of the webpage being displayed and generate the ads to be displayed. But, as Veera pointed out, readers who know about Adsense do not click on these ads. We do everything to avoid ads - keeping pop-up blockers.

I feel that the web marketing still has a large potential to expand. The companies can tie up with major web-sites and blog sites of popular personalities from films and sportspersons. At present, as far as I know, the films deal only with internet media partnerships and brand tie-ups. The internet media partnership only looks into the tie-up between producer and an internet portal like sify.com or bigadda.com for the film’s promotion. Similarly, the brand tie-ups involve interleaving promotion of a market brand within the script of a movie – for example, Aamir Khan drinking Coca Cola throughout a movie.

But, how does it look if there is a full-size image of Aamir Khan drinking a Coca Cola as a permanent left side banner on his web-site (www.aamirkhan.com). Likewise, a thumbnail picture of Coke bottle could be put at the start of each paragraph on the article, like a bullet. The person reading the blog may feel to drink the coke after visiting the site. This is not as obtrusive as pop-ups and user need not click on anything. The company can pay the site owner based on the number of web-site hits and not on ad-clicks.

If the soft drink companies could reach out marriage invitational flexi-boards in remote villages, why they are ignoring such popular spaces on the internet for ads.

Now another question that may arise is how does such strategy help normal bloggers like me, who are not stars but starters who have to build up viewership. The companies can tie-up with blog sites like blogger and wordpress to insert their advertisements in blog templates and let the blogger choose one or more of the companies to display on his/her blog. The blogger can paid based on the count of web-site hits or trackbacks and the blog site can charge the company either based on the number of bloggers or a fixed contract value.

Any blogger will be happy to put the company logos and product ads of his/her liking than to depend on some randomly-generated ad, which on most of occasions is totally unrelated to the blog content or to the readers.

I am not sure if such marketing strategy is already in place, at least I do not see it. Perhaps, it may not be popular or I might not have observed carefully. If such idea is not in place, I believe this idea is worth to be evaluated by the companies.

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